Our Services

Two channels.
One agency.

Meta Ads and Google Ads — both managed by an ex-sparky who knows exactly what a booked electrical job looks like. Not impressions. Not clicks. Jobs.

How Each Channel Works

Different intent. Different strategy.

The biggest mistake sparkies make is treating both platforms the same. They're not. Here's the honest breakdown.

Meta Ads — Facebook + Instagram
Interrupt and convert.

Nobody scrolling Facebook is thinking about their switchboard. Your ad has to stop them mid-scroll and make them think about it. Done right, this builds a pipeline of jobs before the phone even rings.

  • Targets homeowners by location, age, property ownership and behaviour — not just search terms
  • Best for higher-value planned work: switchboard upgrades, EV charger installs, rewires
  • Builds brand awareness in your service area so locals think of you first
  • Lower cost per lead than Google for non-emergency work when set up correctly
  • Visual creative that shows the quality of your work before they even call
Google Ads — Search
Catch them when they need you.

Someone types "emergency electrician Brisbane" — they already have a problem and they're ready to call. Google puts you in front of them at the exact moment the intent is highest.

  • Targets people actively searching for electrical services in your area right now
  • Best for emergency and urgent work: power outages, switchboard faults, safety inspections
  • Pays per click — you only spend when someone actually comes to your site or calls
  • Fastest path to booked jobs — results often visible within the first week
  • Local targeting means your budget stays within your actual service area

Side by side. No fluff.

The real differences that matter for an Australian sparky running a real business.

Factor
Meta Ads
Google Ads
Best job type
Planned upgrades, installs
Emergency, urgent work
Customer intent
Creating awareness
Ready to book now
Time to first lead
1 to 3 weeks
3 to 7 days
Cost per lead
Lower for planned work
Higher but hotter leads
Recommended ad spend
$1,000 — $2,000/mo
$1,500 — $3,000/mo
Research — When to use each

The honest breakdown. Based on real data.

Not theory. Here's what the research actually says about when each platform works, and why it matters for a sparky running a real business.

Meta Ads

Create demand.
Interrupt and convert.

Nobody on Facebook is thinking about their switchboard. Meta shows your ad to people who aren't searching for anything — which means you have to stop them mid-scroll and make them think about their electrical situation before they even knew they had one.

This is called demand creation — planting the seed before they need you so you're the first name they think of when the problem arises.

Google Ads

Capture demand.
Catch them when they search.

When someone types "emergency electrician Brisbane" they already have a problem and they're ready to call. The intent is already there. You're not convincing them they need an electrician — you're just competing to be the one they call.

This is called demand capture — showing up at the exact moment the intent is highest.

Meta Ads — Key Advantages
→
Lower cost per lead
Meta CPL averages around $27 vs Google's $67. More leads for the same budget, especially for planned non-emergency work.
→
Deep audience targeting
Target homeowners by age, location, property ownership and behaviour. Reach the right people even before they know they need you.
→
Builds brand in your service area
Consistent Meta presence makes locals recognise your name before they ever need an electrician. Trust built before the call.
→
Visual storytelling
Show before and afters, finished switchboards, your team at work. Visual proof of quality that Google text ads simply can't deliver.
→
Best for planned, high-value work
Switchboard upgrades, EV chargers, full rewires — jobs where the homeowner has time to consider. Meta fills the calendar with this type of work.
Google Ads — Key Advantages
→
Highest intent leads
People searching "emergency electrician near me" are ready to call right now. Google leads close faster because the intent is already there.
→
Fastest results
Most sparkies see first enquiries within the first week. Google captures demand that already exists — no warming up required.
→
Proven ROI for trades
Research confirms electricians, plumbers and local services see superior Google Ads ROI. When someone's power goes out they search — they don't scroll Instagram.
→
Predictable and measurable
Cost per lead is more consistent. You know what a booked job costs you. Easier to measure ROI compared to Meta's longer nurture cycle.
→
Best for emergency and urgent work
Power outages, switchboard faults, urgent callouts — searches that happen at any hour. Google captures these where Meta simply can't.
The research verdict

Used together, conversion rates increase by over 50%.

Meta builds awareness in your service area so locals recognise your name. When their switchboard plays up, they Google you — and your Google ad is right there. Studies show ads seen across multiple platforms consistently lift conversion rates.

Think of Meta as planting the seed and Google as harvesting it. Together they cover every stage of the job pipeline.

Which One Is Right For You

Every sparky's situation is different.

Situation 01
Solo operator, just starting out

You need leads fast. Budget is tight. You can't afford to wait 3 months for results to build.

Recommendation: Google Ads first. Fastest path to booked jobs. Add Meta once Google is profitable.
Situation 02
Running 2-3 vans, want consistent pipeline

You need a mix of emergency callouts and higher-value planned work to keep all vans busy.

Recommendation: Both channels. Google catches urgent jobs. Meta fills the calendar with upgrade work.
Situation 03
Focused on EV chargers and switchboard upgrades

You're after the $4k to $12k jobs, not $200 GPO swaps. Quality over volume.

Recommendation: Meta Ads. Visual ads targeting homeowners with newer properties hit this market best.
How We Work

From sign-up to leads on your phone.

01
15-min strategy call

We learn your service area, your target jobs, and what you've tried before. No pitch, just honest assessment.

02
Campaign build

We build your campaign, landing page, audience targeting and tracking from scratch. Takes 5 to 7 days.

03
Launch and test

Ads go live. We monitor daily, test creatives and refine targeting. Most sparkies see first leads within a week.

04
SMS to your phone

Every lead hits your phone the second it comes in. Quote it, win it, move on. No dashboard checking required.

05
Monthly report

One page. Jobs booked, cost per job, return on ad spend. Plain English. No fluff, no jargon, no padding.

Ready to start?

Not sure which channel

is right for you?

Book a Free 15-min Chat

We'll tell you honestly which one fits your situation — or if neither does.